Many work wellness programs feature competitions between employees. Many workers revel in the thought of telecommuting, or working from home: no commute, savings on gas money, and, of course, no one looking over your shoulder.But the benefits of working from home are not just for employees, businesses also benefit from at-home workers. Newsletters; Webcasts; ... New tools and resources are available to streamline open enrollment and deliver the best benefits to employees. Newsletters are actually one of the most profitable marketing channels. Remember to keep the communication relevant and maintain an appropriate tone of … What are the benefits of newsletters? The Benefits of Creating Newsletters for Internal Purposes (and How to Make It Happen). Some companies choose someone in the marketing or content department to write the letter, while others ask the staff to pitch in by having each department head write a few paragraphs on what has been going on. Declutters the inbox  – Instead of relying on a glut of single message emails-to-all, employee newsletters push out aggregated essential information. Personal recognition or the acknowledgement of individual expertise, unique talents and qualitie… Newsletters. This, however, all comes back to valuing the internal newsletter entirely. This is the perfect place to announce events and ask for employee feedback as well. When you develop content, ask for their input. This, however, all comes back to valuing the internal newsletter entirely. Ready to see how marketing automation can help you grow at record speeds? Not only is this a great way to keep employees, Board members, and other staff informed, but this newfound knowledge from them could actually bleed into your overall business goals outside the office as well. Starts and continues conversations – Today’s technology lets you embed interactive features in your newsletters – such as commenting, ratings, ‘likes’, and surveys or polls. Employee focused newsletters can bring a softer touch as they are aimed at appealing mainly to the emotional side of the employees. Although not a newsletter per-se, a social media post can go a long way. If written correctly, it improves company culture and keeps employees up to date, which should in turn help the business as a whole cut down on turnover rate and foster new and creative ideas—and this does correlate to something monetary. The same goes for your company; don’t be afraid to ask your employees for feedback. Employees want them – Internal communications are extremely important to employees. These cookies are necessary for our website to function. She uses her knowledge and skills to help companies and customers deliver measurable success through smarter, more effective and interactive communications across all channels. ©2021 Salesforce.com, inc. All rights reserved. They even give employees a handbook. The first benefit of the internal newsletter -- whether it's done in e-format or on paper, is keeping employees up to date on the happenings of the company. As discussed above, breaking your newsletter out into departments is a great way to stay organized and make sure you have content for everyone. Set some goals and try to engage in your work’s healthy atmosphere while you reap the benefits of accomplishing a healthy task. Chat with our sales experts or call us at 1-800-667-6389. benefits of creating newsletters for internal staff, 4 Ways to Get More Out of Your B2B Marketing Automation, Elevate Your B2B Marketing: A Guide to Account-Based Marketing, 7 B2B Marketing Strategies You Need to Know, Marketing Automation for Financial Services, Marketing Automation for Healthcare & Life Sciences. The annual open enrollment newsletter is tailored to the following subscriber groups: State and higher education employees; Employer group employees; Retirees We recommend including these announcements first to make sure people read. However, you also want to make sure you are using this for company announcements. If you have an e-mail address today, you are probably already recipients of one or more newsletters. All companies hit rough patches from time to time, and employees pick up on it when it happens. 60% of internal communicators regularly send email employee newsletters, How to improve employee newsletter open rates and drive engagementDownload Guide. This not only reduces emails – it boosts the relevance of what does appear in the inbox. Email newsletters give businesses the opportunity to regularly communicate with customers and leads who have expressed interest in their company, making them a very warm audience. Most of the newsletters are prepared for all members. Start receiving BenefitsPRO.com’s free email newsletters to keep your finger on the pulse of the employee benefits market! A few questions to ask include: Step #1: Who Will Receive the Newsletter? The 2016 Aflac Workforce Report found that 60% of employees would take a job with lower pay but better benefits, while 16% said they had left a job or … Remember, while internal newsletters are a great way to encourage collaboration and better internal communication, it can also be used to spark ideas. 1. Take Dunder Mifflin from The Office for example. Functionality cookies are used to remember your preferences. Employee recognition is when you acknowledge any positive contributions an employee makes to their team or the business as a whole. You critique them on the work they do, let them critique the content produced within your digital marketing platform. The information does not usually directly identify you, but it can give you a more personalized web experience. For example: 91 percent of US adults like to receive promotional emails from companies they do business with (MarketingSherpa)Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers.McKinsey Did you know that American studies have shown that e-mail distribution gives 40 times return on each dollar invested? Denise Cox has award-winning experience in corporate, media and PR communications. These cookies can also be used to measure ad performance and provide recommendations. Let us know in the comment section below! Please note: blocking some types of cookies may impact your experience of the site and the services we are able to offer. Don’t try to cover or obscure the truth. Events are one of the most common employee newsletters that are sent out. This will get your employees more interested in social and start sharing your posts. Do you put out an internal newsletter for your employees? Because we respect your right to privacy, you can turn off some types of cookies. However, more and more companies are starting to realize the benefits of creating newsletters for internal staff. What if there is … Especially if you want employees to engage with your content and actually read the newsletter. I know the calendar is telling us that it’s a new year, but I honestly don’t think we are…, Almost overnight, COVID-19 changed the world. One other useful function newsletters have is that they can contribute to a greater sense of camaraderie among the workforce. As discussed above, a big part of using an internal newsletter is marketing to employees first. The upstairs staff may be most interested in the person who had the most sales that month, while the downstairs staff would probably be more interested in the company’s plans to expand the warehouse. 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